BrokerFinder.ai turns borrower intent into AI-qualified broker opportunities.
A LoanX product that matches consumers with brokers based on finance needs, home ownership goals, complexity, urgency, service preference and market context.
BrokerFinder.ai — consumer acquisition layer of the LoanX operating engine
$250M+
SETTLED ANNUALLY BY LOANX BROKERS
10x
FASTER DEVELOPMENT IN LIVE PRODUCTION
LIVE
PRODUCTS USED EVERY DAY
AU-WIDE
AUSTRALIA-WIDE COVERAGE
01 / THE PROBLEM
The problem with broker lead generation
Poorly matched enquiries
Generic lead platforms sell the same borrower to five brokers regardless of specialisation. You spend hours qualifying people you were never right for.
Price-war directories
Public listings reduce brokers to a star rating and a bidding war. Specialist capability — SMSF, self-employed, complex credit — is invisible.
Zero outcome tracking
Leads disappear into a black hole. No platform tells you which enquiry types convert, settle or churn — so nothing ever improves.
02 / QUALIFICATION
How BrokerFinder.ai qualifies borrowers
Guided AI journey
Borrowers complete an adaptive question journey covering goals, blockers, timeline, deposit position and service preferences — plus a free-text situation field the AI analyses.
Intent + complexity classification
Answers are converted into structured tags: pathway, urgency, complexity signals like self-employment, credit issues, guarantor or SMSF structures.
Market-context weighting
Live market conditions — rate direction, refinance activity, first-home incentives — adjust how questions are asked and how matches are weighted.
Qualified match delivery
Only eligible, suitable brokers receive the lead, with a full intent profile and AI match summary — not just a name and a phone number.
03 / RANKING ENGINE
AI matching and ranking engine
Every eligible broker is scored against every lead with a transparent recipe. This is the actual production formula — not marketing.
COMPOSITE SCORE
⚑ PAID PLACEMENT NEVER OVERRIDES SUITABILITY. Commercial boost is hard-capped at 5% and only applies above minimum suitability thresholds.
SUITABILITY SUB-WEIGHTS
- Borrower goal fit25%
- Specialisation fit25%
- Complexity fit20%
- Service style fit10%
- Urgency / availability fit10%
- Location / language / preference fit5%
- Market context fit5%
04 / BROKER WORKSPACE
Broker dashboard and lead tracking
NEW LEADS
23
+6 this week
APPOINTMENTS
15
65% conversion
SETTLED
8
$4.2M volume
| LEAD | SCENARIO | STATUS |
|---|---|---|
| S. Whitfield | Refinance | New lead |
| M. Okafor | First home buyer | Appointment booked |
| J. & A. Rossi | Self-employed | Pre-approval lodged |
| D. Tran | Investment property | Contact made |
| K. Sharma | SMSF purchase | Settled |
FULL STATUS LIFECYCLE: new lead received → contact attempted → contact made → appointment booked → documents requested → assessment completed → pre-approval lodged → formal application lodged → approved → settled (plus not proceeding, not suitable, lost, duplicate). Update discipline feeds your performance score.
05 / FEEDBACK LOOP
Consumer feedback loop
Speed and understanding
- ·Did the broker contact you quickly?
- ·Did they understand your situation?
- ·Did you feel comfortable continuing?
Clarity and expertise
- ·Were your options explained clearly?
- ·Did they know your scenario type well?
- ·Did you feel supported, not pressured?
Result and advocacy
- ·Did you achieve the outcome you wanted?
- ·Would you recommend this broker?
- ·Better, worse or as expected?
FEEDBACK → RANKING: every response feeds the broker performance score, so great brokers rise and poor experiences cost visibility.
06 / MARKET CONTROL
Market-aware journey control
LoanX admins set live market conditions — rate direction, refinance activity, lending appetite — and the consumer journey re-prioritises questions instantly. No redeploy, no code change.
- Q1What are you trying to do?
- Q2What would a great broker help you achieve?
- Q3What is holding you back?
- Q4Have you considered refinancing?
- Q1Have you considered refinancing? ↑ PROMOTED
- Q2What are you trying to do?
- Q3What rate are you currently paying?
- Q4What is holding you back?
07 / PARTNERSHIP
Broker subscription tiers
Indicative launch pricing. Every tier passes the same eligibility and suitability gates — paying more never puts you in front of the wrong borrower.
Standard
from $199/mo
For brokers validating AI-qualified lead flow.
- ✓Verified broker profile
- ✓AI-matched leads in your specialisations
- ✓Lead tracking dashboard
- ✓Monthly performance summary
Premium
from $449/mo
For established brokers scaling volume.
- ✓Everything in Standard
- ✓Higher monthly lead capacity
- ✓Priority in equal-suitability ties
- ✓Response-time and conversion analytics
Specialist
from $649/mo
For niche experts who want the hard scenarios.
- ✓Everything in Premium
- ✓Specialist scenario categories (SMSF, self-employed, complex credit)
- ✓Specialist badge on match cards
- ✓Scenario-level performance insights
Featured
TOP TIERfrom $899/mo
Maximum visibility, within the rules.
- ✓Everything in Specialist
- ✓Featured placement within suitability limits
- ✓Guide and results-page feature slots
- ✓Dedicated partnerships manager
INDICATIVE PROTOTYPE PRICING — FEATURED PLACEMENT OPERATES WITHIN SUITABILITY LIMITS AND IS ALWAYS DISCLOSED TO CONSUMERS.
08 / ECOSYSTEM
Why this belongs in the LoanX ecosystem
Consumer acquisition layer
BrokerFinder.ai is the front door: it captures borrower intent at the moment consumers decide they need help, feeding the LoanX engine with structured demand.
Broker marketplace layer
A curated, suitability-ranked broker network — not a public directory. Brokers compete on fit and outcomes, not ad spend.
Market-aware journey engine
The same market-conditions layer that powers RateFinder tunes BrokerFinder.ai journeys and match weights in real time.
Proprietary data flywheel
Borrower intent + broker capability + lead outcomes + consumer feedback compounds into a matching dataset no directory can replicate.
WHAT BROKERS GET
- →Receive AI-qualified leads matched to your strengths
- →Stop wasting time on poorly matched enquiries
- →Track leads from first contact to outcome
- →Improve ranking through responsiveness, outcomes and feedback
- →Build specialist visibility without becoming a public commodity listing
09 / GET STARTED
See BrokerFinder.ai working with your specialisations.
Book a 30-minute walkthrough of the matching engine, broker dashboard and lead lifecycle — or join the waitlist and we'll reserve your specialisation categories for launch.
- ✓Live demo of the AI qualification journey
- ✓Your suitability profile mapped against real scenario types
- ✓Transparent pricing, no lock-in during pilot